
Is your project ready for prototyping?
DuraSew specialises in prototyping-led development for sewn and hybrid soft-goods products.
Our focus is on turning defined ideas into physical prototypes that can be tested, evaluated, and progressed with confidence.
We work best with clients who understand what they want to make, but need expert support to realise it physically, resolve construction challenges, and learn quickly through making.
What we do
We provide hands-on prototyping services for:
Bags and carry systems
Soft-goods and sewn products
Hybrid textile / hardware assemblies
Typical activities include:
Interpreting drawings, sketches, references, or samples
Resolving construction and assembly logic
Selecting appropriate materials and methods for prototyping
Producing functional prototypes for testing and evaluation
Supporting controlled, finite iteration where agreed
Prototyping-led, not concept-led
Our work assumes that:
The core product intent already exists
The objective is to learn through making
Prototypes are tools for decision-making, not finished products
Where a project is not yet ready for prototyping, we will recommend a short, clearly scoped alignment stage before proceeding.
What’s included
All prototyping work includes:
Professional interpretation of supplied inputs
Construction decisions required to realise the concept
Material substitutions where necessary for availability or buildability
A physical prototype aligned to agreed objectives
This embedded judgement is what ensures prototypes are useful, not just sewn.
What’s not included by default
Unless explicitly agreed, our prototyping services do not include:
Open-ended concept development
Market or brand strategy
Unlimited refinement or redesign
Unstructured iteration
This clarity protects both parties and keeps work moving forward.
Is this the right fit?
DuraSew is a good fit if you:
Want something made and tested
Have a defined problem or product direction
Value structure, clarity, and momentum
Understand the role of prototypes in development
If you’re unsure, our Prototype Readiness Checklist is a good place to start.
DuraSew
Ideas have to start somewhere
Fast iteration section need section about final protoypes
Product development moves fastest when assumptions are replaced with physical evidence.
Working with defined product ideas
DuraSew works with clients and their soft-goods product concepts, focusing on helping those ideas become real, usable products. While we don’t originate concepts, we apply professional design input where needed to resolve usability, construction, materials, and manufacturing considerations.
Validating concepts through making
In soft-goods and sewn products, many critical decisions only become clear once something is made, handled, and tested. The most effective way to validate a concept is therefore to move into early-stage physical models as quickly as possible.
Design and prototyping in practice
Design and prototyping are not treated as separate stages. They overlap in practice, with decisions around construction, materials, tolerances, and real-world handling resolved through making rather than drawings alone. DuraSew operates a prototyping-led development model.
What this approach delivers
DuraSew’s role is to take a defined product idea and realise it physically, using prototypes to surface questions early and turn uncertainty into practical learning. This approach focuses time and budget on building informative prototypes rather than extended speculation, reducing false starts and supporting earlier, more confident decision-making.
Better outcomes by design
By setting clear boundaries around scope, iteration, and expectations, we keep projects efficient, collaborative, and commercially realistic. Clients know what they are commissioning, and prototypes deliver genuine learning. In short, we work this way because it is the most honest, practical, and effective route to developing real soft-goods products.
If you want, I can:
make the headings even quieter (almost invisible)
tune them for SEO without sounding like SEO
or compress this into a one-page “How We Work” explainer
Prototyping for Soft-Goods

DuraSew is a trading name of Ellis Design Associates Ltd.
Reg. Address: 6A Fridays Court, 3-5 High Street, Ringwood, BH24 1AB, United Kingdom.
A company registered in England & Wales No. 5248803. VAT GB 890382014
Privacy Policy
www.durasew.com © 2025 DuraSew / Ellis Design Associates Ltd.
